Unveiling YouTube’s Next Step with Non-Fungible Tokens (NFTs) - An Expected Strategy

It looks like YouTube wants to hop onto the NFT hype train. Of course, this should come as a surprise to no one, as just about every brand (even the USPS ) is making NFTs in one form or another.

Related: Even USPS Has NFTs Now

YouTube CEO Susan Wojcicki published a letter to the YouTube community covering various topics. As you might expect, NFTs came up, as did other plans the video giant has for the future.

“We’re always focused on expanding the YouTube ecosystem to help creators capitalize on emerging technologies, including things like NFTs, while continuing to strengthen and enhance the experiences creators and fans have on YouTube,” said Wojcicki in the letter.

Of course, that’s not the company outright saying it will release NFTs in the near future. Instead, it’s just a hint that it has its eyes on them. It’ll be interesting to see how Google plans to make NFTs part of YouTube. Will individual content creators be able to make their own NFTs to sell as an additional revenue stream?

We’ve already seen the creators of some classic viral videos sell them as NFTs, so it might make sense for YouTube to get in on that directly, as it could make it easier to create NFTs and allow Google to get a cut.

Related: What Are NFTs? Meet Crypto’s Digital Collectibles